I was SO excited to sit down with Dr. Travis Zigler and discuss the exit he had last month. I've been working with Travis for over 4 years and he followed the 12 Months to $1 Million playbook to a tee (even before there was a book). Travis and his wife Jenna built an audience around eye care products and served their core audience of those struggling with dry eyes. By slowly building a following, they were able to release products that their customers loved and then were able to sell for a big pay day.
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